Automated templates
Create standard output templates (usually HTML and XML) that can be automatically applied to new and existing content, allowing the appearance of all content to be changed from one central place. Templates give you wings to customize and brand your content as per policy of branding. Automated template is also give you separation from your content to presentation layer. Presentation layer is very vital for branding and sometime also attract more visitor for your website due to high quality design and creative of your content site.

Access Control
Some WCMS systems support user Groups. User Groups allow you to control how registered users interact with the site. A page on the site can be restricted to one or more groups. This means if an Anonymous User (someone not logged on) or a Logged on User who is not a member of the Group a page is restricted to, the user will be denied access to the page.

Easily editable content

Once content is separated from the visual presentation of a site, it usually becomes much easier and quicker to edit and manipulate. Most WCMS software includes WYSIWYG editing tools allowing non-technical individuals to create and edit content.

Scalable feature sets
Most WCMS software includes plug-ins or modules that can be easily installed to extend an existing site's functionality.
Web standards upgrades
Active WCMS software usually receives regular updates that include new feature sets and keep the system up to current web standards.

Workflow management

Workflow is the process of creating cycles of sequential and parallel tasks that must be accomplished in the CMS. For example, one or many content creators can submit a story, but it is not published until the copy editor cleans it up and the editor-in-chief approves it.

Collaboration

CMS software may act as a Collaboration platform allowing content to be retrieved and worked on by one or many authorized users. Changes can be tracked and authorized for publication or or ignored reverting to old versions. Other advanced forms of collaboration allow multiple users to modify (or comment) a page at the same time in a collaboration session.

Delegation

Some CMS software allows for various user groups to have limited privileges over specific content on the website, spreading out the responsibility of content management.[7]

Document management

CMS software may provide a means of collaboratively managing the life cycle of a document from initial creation time, through revisions, publication, archive, and document destruction.

Content virtualization

CMS software may provide a means of allowing each user to work within a virtual copy of the entire Web site, document set, and/or code base. This enables changes to multiple interdependent resources to be viewed and/or executed in-context prior to submission.

Content syndication

CMS software often assists in content distribution by generating RSS and Atom data feeds to other systems. They may also e-mail users when updates are available as part of the workflow process.

Multilingual
Ability to display content in multiple languages.

Versioning

Like Document Management Systems CMS software may allow the process of versioning by which pages are checked in or out of the WCMS, allowing authorized editors to retrieve previous versions and to continue work from a selected point. Versioning is useful for content that changes over time and requires updating, but it may be necessary to go back to or reference a previous copy