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Emailer Strategy

Make your email marketing strategy perfect since this is one of the most successful campaign in all form of digital marketing

Top 10 Emailer Marketing facts

Email automation

1) Transactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue. – Experian

2) Revenue for B2B marketing automation systems increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. – VentureBeat

3) Email marketing technology is used by 82% of B2B and B2C companies. – Ascend2

4) 95% of companies using marketing automation are taking advantage of email marketing. – Regalix

5) 56% of companies currently use an email marketing provider and are 75% or more likely to be purchasers of marketing automation software over the next year. –VentureBeat

6) There were nearly 11x more B2B organizations using marketing automation in 2014 than in 2011. – SiriusDecisions

7) B2C marketers who leverage automation have seen conversion rates as high as 50%. – eMarketer

8) Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. – Epsilon Email Institute

9) In 2014, 70% of businesses were currently using a marketing automation platform or were implementing one. – Aberdeen

10) Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue. – DMA

11) As of 2013, 25% of Fortune 500 B2B companies had adopted email marketing automation. – ClickZ

12) Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. – Lenskold and Pedowitz Groups

Responsive Design- Mobile emails

13) About 53% of emails are opened on mobile devices. – Campaign Monitor

14) 23% of readers who open an email on a mobile device open it again later. –Campaign Monitor

15) 75% of Gmail’s 900M users access their accounts via mobile devices. –TechCrunch

16) Data for over 1.8 billion opens from campaigns sent in 2013 shows that mobile is the most popular environment for a subscriber’s first interaction with an email. –Campaign Monitor

17) From 2011 to 2013, email opens on mobile phones devices increased by 30%. –Campaign Monitor

18) The iPhone is the most common mobile device subscribers use to open their email for the first time. – Campaign Monitor

19) Though the number of new Internet users is growing at less than 10% per year, the number of new smartphone subscribers is growing at a 20%+ rate. –TechCrunch

20) Between the iPad, iPhone and iPod Touch, nearly 90% of all mobile opens occurred on an Apple device. *Note: Data is likely skewed by the fact that Apple devices display images by default (whereas many Android email clients don’t.) – Campaign Monitor

21) One out of every three clicks within an email occurs on a mobile device. – Campaign Monitor

22) It is more common for a reader’s second open to be on a mobile device than it is on a different device: 70% will stick with their mobile device, and 30% will go elsewhere. – Campaign Monitor

23) Mobile readers who open an email a second time from a computer are 65% more likely to click through. – Campaign Monitor

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