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Email automation
1) Transactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue. – Experian
2) Revenue for B2B marketing automation systems increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. – VentureBeat
3) Email marketing technology is used by 82% of B2B and B2C companies. – Ascend2
4) 95% of companies using marketing automation are taking advantage of email marketing. – Regalix
5) 56% of companies currently use an email marketing provider and are 75% or more likely to be purchasers of marketing automation software over the next year. –VentureBeat
6) There were nearly 11x more B2B organizations using marketing automation in 2014 than in 2011. – SiriusDecisions
7) B2C marketers who leverage automation have seen conversion rates as high as 50%. – eMarketer
8) Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. – Epsilon Email Institute
9) In 2014, 70% of businesses were currently using a marketing automation platform or were implementing one. – Aberdeen
10) Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue. – DMA
11) As of 2013, 25% of Fortune 500 B2B companies had adopted email marketing automation. – ClickZ
12) Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. – Lenskold and Pedowitz Groups
13) About 53% of emails are opened on mobile devices. – Campaign Monitor
14) 23% of readers who open an email on a mobile device open it again later. –Campaign Monitor
15) 75% of Gmail’s 900M users access their accounts via mobile devices. –TechCrunch
16) Data for over 1.8 billion opens from campaigns sent in 2013 shows that mobile is the most popular environment for a subscriber’s first interaction with an email. –Campaign Monitor
17) From 2011 to 2013, email opens on mobile phones devices increased by 30%. –Campaign Monitor
18) The iPhone is the most common mobile device subscribers use to open their email for the first time. – Campaign Monitor
19) Though the number of new Internet users is growing at less than 10% per year, the number of new smartphone subscribers is growing at a 20%+ rate. –TechCrunch
20) Between the iPad, iPhone and iPod Touch, nearly 90% of all mobile opens occurred on an Apple device. *Note: Data is likely skewed by the fact that Apple devices display images by default (whereas many Android email clients don’t.) – Campaign Monitor
21) One out of every three clicks within an email occurs on a mobile device. – Campaign Monitor
22) It is more common for a reader’s second open to be on a mobile device than it is on a different device: 70% will stick with their mobile device, and 30% will go elsewhere. – Campaign Monitor
23) Mobile readers who open an email a second time from a computer are 65% more likely to click through. – Campaign Monitor
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