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Display ad Services

Display ad services, online banner ad, interactive ad, animated ad over internet, these are the popular name of display ad services and people love display ad compare to text ad , due to its high quality creative and more targeted towards the value customers. The display ad or interactive ad over internet or computer screen is one of the most attracted place and people always click over the ad or at least remember the display ad for long time.

Display ad is growing very fast in Indian market and internal market also. The estimated size of display ad in Indian market is of Rs. 600+ crores for year 2009-10. The estimated CAGR of 50% for next 5 year is assured.
Display ad play very vital role in branding and always attract more customer and also extra mindshare.

In the year 2009-2010, out of total online display ads market size, the contribution of travel industry was in top with 14% followed by Banking, Finance, Services, Insurance (BFSI) with 13%, telecom with 12%, auto industry with 9%, online publishers with 9%, consumer durables with 8%, IT Sector with 8%, FMCG with 6%, education with 6%, electronic media with 5%, print media with 2%. Some others contribute about 8% of the market size. The market size of display ads is growing in these sectors more than other online ads.

Travel, BFSI, auto and telecom continue to remain the biggest display ad spenders in year 2009-10 and are expected to remain so for year 2010-11 as well.

As market of Indian digital media is very small as of now, so growth momentum for next 5 year is guaranteed and whoever brands no present over digital media will come and join the bandwagon.

Some key benefits you can get by display ad services like

  • Quick connectivity with interactive presentation
  • More bigger and attractive creative for branding
  • High lead compare to text ad as the per page text ad can be more than 5+ , but display ad never ever more than 3 over any given time on standard website pages.
  • Complete accurate and audited result of performance
  • Quick call to action button can be integrated
  • A/B test on live servers


Role of Techzone on display ad services

Techzone display ad service team bring you much researched data of prospect website and portal where your ad can be displayed and also give performance guarantee on some point of time. Techzone developed own technology of ad delivery services and also have access to third party tool for checking and verify the performance and wrong click removal. This way you will get complete lifecycle of display services from Techzone.

Techzone provides display ad services support on retainer sip basis or fee basis.

Display ad service or online banner ad services are very popular format of online marketing. By using this format of online marketing you can get more branding and response compare to any other format of advertisement. However there is some process you have to follow to become successful and also get higher return on your display ad or banner ad services.

Key point you consider when ever doing display ad services, display ad is push based media so make sure that you never annoy your prospective customer by giving popup ad or more than 3 ad per page, this way you will lose you brand value and also huge money in transit.

Display ad services over selected and well researched web properties help brand to be more targeted and precise while un researched and me to advertisement attitude will lead to high budget expensed to un explored territory and prospects. So make sure to perform your task of media planning well before going to display ad services. As the cost of display ad is higher compare to text ad services.

Techzone team of display ad services performs all tasks on client behalf that include all supported services. Some key services are listed below.

  • Conceptualization of display ad services
  • Research and analysis of targeted web properties
  • Management and media buying over the selected properties
  • Performance guaranty agreement with web properties
  • Creative and art work services for display ad services
  • Landing page and query form for lead generation
  • Link and click validation using third party and proprietary tools
  • Analysis and reporting of the display ad services
  • Account management services with web properties partners
  • Competitive analysis of display ad and online ad services

Techzone also help your in-house marketing team in any works like media buying, creative services or display ad strategy.

To start your display ad services, you need to call us our team or sent your details at our team will get in touch with you.

Overnight process: Our expert team can build and start your entire display ad services in overnight.
Know more about the research and properties of your business segment where you can display your advertisement or use our online media planning tools to know more about the selected properties.

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