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Display ad Services
Display ad services, online banner ad, interactive ad, animated ad over internet, these are the popular name of display ad services and people love display ad compare to text ad , due to its high quality creative and more targeted towards the value customers. The display ad or interactive ad over internet or computer screen is one of the most attracted place and people always click over the ad or at least remember the display ad for long time.
Display ad is growing very fast in Indian market and internal market also. The estimated size of display ad in Indian market is of Rs. 600+ crores for year 2009-10. The estimated CAGR of 50% for next 5 year is assured.
Display ad play very vital role in branding and always attract more customer and also extra mindshare.
In the year 2009-2010, out of total online display ads market size, the contribution of travel industry was in top with 14% followed by Banking, Finance, Services, Insurance (BFSI) with 13%, telecom with 12%, auto industry with 9%, online publishers with 9%, consumer durables with 8%, IT Sector with 8%, FMCG with 6%, education with 6%, electronic media with 5%, print media with 2%. Some others contribute about 8% of the market size. The market size of display ads is growing in these sectors more than other online ads.
Travel, BFSI, auto and telecom continue to remain the biggest display ad spenders in year 2009-10 and are expected to remain so for year 2010-11 as well.
As market of Indian digital media is very small as of now, so growth momentum for next 5 year is guaranteed and whoever brands no present over digital media will come and join the bandwagon.
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